Is the Ferrari 812 Superfast Worth over $400,000?
As I gain more notoriety as a self-made entrepreneur on social media, my fans and followers question why I don’t always buy the latest and greatest exotics, asking questions like “why would you ever want to hack a 4-year-old exotic car instead of a brand new one?”
While you can hack new cars in some cases, very few would actually fit within the parameters of my Exotic Car Hacks system.
Throughout my time spent owning well over 100 exotic cars, I have noticed that no matter how rare something seems, there are always dips in the depreciation curve at various times, even if at first it seems like everyone and their cousin wants what you have.
Exotic car sales are a very emotional process for the buyer, and all that emotion are often the reason why people lose so much money in the process.
For me and my students, it’s always been about the investment, not so much the immediate excitement or experience.
Our decisions are certainly based in logic and math. We focus on making money or driving cars for free rather than just buying whatever we want and enjoying them only to lose money later (something I did too often growing up).
So, what are my thoughts on Ferrari’s latest V12 masterpiece, the one that many are slating as perhaps the last of the V12 NA cars Ferrari will ever make?
Well, you don’t have to be a rocket scientist to figure out that I’m going to have a problem with the price tag.
I don’t like Ferrari cars if I am going to be completely honest. But it’s rarely the actual car that I ever have a problem with.
I don’t like Ferrari because I don’t like the way Ferrari at large treats their clients, nor how limiting and outdated their thinking is in terms of support and care for its devotees.
Over the years, Ferrari has become so complacent in this regard that it has lost massive market share to Lamborghini, Porsche and McLaren, forcing it to step up and make better products. Products, which, in my opinion, fall short on many levels.
The 812 is yet another example of a missed opportunity.
As an F12 owner (the model that was introduced prior to the 812 Superfast), I really like the V12 front-engine rear-wheel-drive platform.
That being said, I don’t think Ferrari cares one bit about anyone’s opinion because the 812 Superfast is so fast that no one is buying them.
One of the biggest complaints from everyone (including Jeremy Clarkson and other top media pundits) on the F12 was that it’s fast, but perhaps too fast to enjoy, and so the car in many aspects is undriveable.
Review after review, every single race car driver, journalist and owner said the exact same thing.
In true Ferrari fashion, instead of paying attention to customers, Ferrari made another car that is not only faster than the previous generation, but even more of a waste of time and power.
The question is, WHY?
The answer is, at best, boring.
It’s simply a great marketing tool to say you have a 800HP car ready to be bought from the factory.
Great for press, but its horrible for loyalty.
The 812 Superfast is once again a front- engine V12 Ferrari that is too fast… but there are other issues as well.
The price tag is now twice that of a used, low-mileage F12, making it an extremely bad investment as a collector and as an enthusiast. Cars are sitting for months, discounted over $50K and still not moving.
So that brings about the big question: was the marketing of the 800HP worth it, or simply a way for Ferrari to stroke its own ego?
I am going to declare once and for all that this was yet another move for Ferrari to stroke its own ego.
In fairnesss, the 812 Superfast does have some good qualities.
In particular, the design and street presence is striking, and the sound is phenomenal.
Are you willing to spend upwards of $500,000 fully optioned?
At that level, the 812 opens itself up to the competition of arguably much better cars, like the new Aston Martin DB11S or Bentley SuperSports which both can be had for a bit over half of what the 812 costs.
From an investment standpoint, stay away from the 812 Superfast until you start seeing a $250K used version show up at dealerships next year with under 5,000 miles.
But this perhaps opens up an even greater opportunity to buy an F12 at a fraction of its original $400K+ price point
You can easily hack these cars now in the $200-$220K range and enjoy a proper sounding Ferrari motor. It’s still too fast, but you can have more fun than the one that’s even faster.
Here’s my review on my very own F12…
This is a perfect example that sometimes faster isn’t actually better.
Until next time…
PS: Don’t forget to register on my free training where I teach you how to become an Exotic Car investor rather than consumer.